Client: Anthill Films (for CLIF Bar)
Project Name: The Steps to Adventure
Project Type: Title Design
Filmed by: Anthill Films
The original titles for this video used a sans-serif font with clean lines and vector graphics as per CLIF Bar's brand standards. However, the client was looking for a more organic approach to the titles. The final result was a hand-drawn chalk typeface. This design borrowed elements from the original title design, but with a slightly more laid back feel.