Client: Anthill Films (for CLIF Bar)
Project Name: Son's Gonna Rise
Project Type: Title Design
Film by: Anthill Films

Anthill Films approached me to create hand drawn titles for a short Father's Day bike film featuring MTB legend Andrew Shandro and his son, Ethan. The client had envisioned a badge-style design for the main title, "Son's Gonna Rise," which led to the stacked design. This design allowed for ease of use between the original horizontal video as well as on social media applications where vertical/square formats are more common. For the subtitle, "A Father Son Story," I decided to use a few "ray" elements from the main title to add a sense of cohesion without being too overpowering. The remaining lower thirds were kept quite simple--I decided to uses the hand-drawn sans serif font for easy readability on screen.